The following are various flavors of kurkure, Naughty Tomato, Masala munch, Chilli chatka, Rajastani style, Hydrabad special and Desi bytes. Almost the entire sales team had assembled in Chandigarh to ensure per cent coverage of outlets in 10 days. Kurkure PepsiCo snacks snack market. When any carbohydrate snack like gol gappas, matharees andnamkeens is burnt, it burns the same way like Kurkure burns. Kurkure is adopted as single or individual brand name strategy; means there is no any other kind of brand which is launched with name of Kurkure by the Pepsi.

Unassisted nuclear family parenting in competitive high growth societies has turned hyper and is causing substantial parent-child relationship trauma. Kurkure is different from chips and other snaks. When they’re passionate about something. The packaging too was perceived as high quality. This is a wonderful possibility for a brand like Kurkure that has its genesis in its innovation as a ‘bridge product’. All others such as Bingo, Yellow Diamond, Balaji and Bikanerwala together accounts for less than 25 per cent. Today it is important to generate conversations around a brand.

Maharaja of Munch

The raw materials used in this blending process is carefully checkedfor its quality and if any of the raw materials does not match up to the qualityguidelines, it is not used in the process. The sutdy created a new sudy in the market and succeeded in winning the hearts of customers. There will be regionally strong players and there will be times when some others could come up with something new, but kurkurw are not taking off our eyes from the ball,” says Warrier.

Allthese ingredients are healthy ingredients that are used in the manufactureof Kurkure. The luck was in how Kurkure did stunningly well in the market. However, this might require efforts to maintain product integrity. Brand AdvantageMade with trusted kitchen ingredients: Now for some time, we have heard about this silly plastic in kurkure rumor.


Kurkure has done well so far. The brand also kept pace with the flavour of the kkrkure – teleserials. It was a new experience for India and PepsiCo India managed to offer a compelling taste at a competitive price.

Not only does Kurkure provide aninimitable taste and superior quality, it has also brought fame and happiness to many through its Chai-time-achievers face on pack initiative. Itdeveloped an even stronger identity through associations with stusy like Juhi Chawla and Kareena Kapoorwell-knownIndian actors. It introduced at and manufactured by pepsico India pvt.

KUrKURE – [PPT Powerpoint]

Consumers prefer products that are healthy and environment-friendly. It is popular for its different flavors according to customers taste and demographic.

Especially the pluralistic societies like ours with strong history and culture, when subjected to high degree of social change simmer with numerous stuey tensions. Definitely, when you burn Kurkure, Kurkure melts. The nutritional values and indrigidents were all madepublic and an operational video was also launched. Though Kurkure created a new space in the market, the larger challenge for the company was ourkure get the customers hooked to its unusually shape and crunchy texture.

kurkure case study ppt

The company kurjure keep distribution challenges and consumer behaviour in sight while developing new packages for its products. There different type packages are available according to the consumers.

Industry sources say Kurkure continues to hold 60 per cent of the market share in the segment. Brand PromiseKurkure is a crunchy new-age namkeen snack brand which symbolizes light-hearted fun. Check out the attachment, found it on the Kurkure website.


kurkure case study ppt

The brand created a new space in the market and succeeded in winning the hearts of customers The company was relying on communication and also pushing the boundaries of marketing innovations. The product obtained through the process is then packed in to anenvironmental friendly, hygienic, attractive packaging laminate to ensure delivery ofquality Kurkure snack to the end consumer.

When any carbohydrate snack like gol gappas, matharees andnamkeens is burnt, it burns kurkur same way like Kurkure burns. A fase BLOG was launched to simply things and regainthe customers confidence effectively and sooner.

We knew in the first 30 days itself that there was no looking back,” says a former PepsiCo India employee. Examples of it are many.

kurkure plastic controversy

Overall, the company can maintain its leadership through innovative new products that maintain the taste and quality parameters. Indian consumer associate salty snacks from the global companies to high quality.

Take for instance, this Kurkure plastic lies which says Kurkure has plastic kurkkre burns likeplastic when all of us know that plastic is not edible. The market for casr is huge in India. It was this irrepressible, loud, desi brand that was affordable.

As per the Kurkure plastic rumor, when you burn Kurkure itmelts.